David Priestley

David Priestley

Chief Digital Officer

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About this Speaker

Dave has worked within healthcare insurance for the last 24 years, holding a number of executive management positions with CIGNA Healthcare, PruHealth, and now Vitality. Over the last 14 years, Dave has played a key role in shaping the strategy from a start-up business to becoming established under the Vitality brand as the 4th largest player in the market with 10% market share. More recently, Dave has assumed executive responsibility for digital acquisition and customer retention and is now Vitality’s Chief Digital Officer with responsibility for digital strategy and product management as well as the wider change portfolio.

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